SafeBoot

Mobile Data Security
Naples, Fla.
2006 – 2007


Challenge:

  • Mobile Data Security leader in international markets but lacked North American name recognition.
  • Management team based in Naples, Fla.-based but company headquartered in the Netherlands.
  • Targeted IPO for Sept. 2007 – need for significant visibility in advance of quiet period.

Results:

  • Conducted media-analyst tours in Boston and San Francisco.
  • Successfully placed high-profile coverage in industry trade, high-tech, international and business press.
  • Managed and facilitated company and product briefings, product reviews, tradeshow media relations.
  • Coverage in InformationWeek, Computerworld, Network World, Information Security, and SC Magazine.
  • IPO media relations and counsel during quiet period.
  • Oct 2007: Acquired by McAfee for $350 million.