MANDIANT

Incident Response
Alexandria, Va.
April 2009 – Dec. 2011

Challenge:

  • Elite, niche provider of professional incident response and forensics services
  • MANDIANT’s mission: To be the strongest Incident Response, Computer Forensics and IT Security Company.
  • Seeking broad-scale security industry and enterprise awareness.
  • e-Rainmaker was challenged to raise MANDIANT’s company profile, generate higher profile media/analyst relationships, coverage.

Results:

  • 2009 to 2011: e-Rainmaker generated unprecedented coverage momentum, established alliances and deepened relationships with key media constituents, fueled by four media tours.
  • Navigated sensitive reactive media relations on Google-China, HBGary – Anonymous incidents.
  • Promoted acclaimed M-Trends report, and MANDIANT Incident Response Conferences (MIRCON).
  • High-profile coverage sample: House Intelligence Committee media relations, AP, USA Today, Wall Street Journal, Bloomberg, Popular Mechanics, Wired, Forbes, InformationWeek.
  • Touted $70 million strategic investment in MANDIANT by One Equity (the private equity arm of JP Morgan Chase, and Kleiner Perkins Caufield & Byers (KPCB) in April 2011.
  • Named 2012 Best Security Company by SC Magazine at the SC Awards in San Francisco.
  • Jim Engineer named 2011 Media Relations Professional of the Year for winning MANDIANT campaign.