• Perception – None
  • Virtually no visibility within the information security industry
  • Needed a method of communicating breaking news on viruses, malware, scams and threats
  • Strong lack of media, analyst coverage


  • Developed best practices for communicating breaking news on emerging threats to top tier media
  • Helped to secure coverage on MSNBC, The Chicago Tribune, New York Times, among others
  • Pitched breaking news from LURHQ’s Threat Intelligence Group to Computerworld, CNET, Information Week, among others
  • Wrote news releases announcing company news, research, initiatives
  • Actively promoted LURHQ at high-profile industry tradeshows, securing briefings with key media/analysts