LURHQ

Problem:

• Perception – None
• Virtually no visibility within the information security industry
• Needed a method of communicating breaking news on viruses, malware, scams and threats
• Strong lack of media, analyst coverage

Solution:

• Developed best practices for communicating breaking news on emerging threats to top tier media
• Helped to secure coverage on MSNBC, The Chicago Tribune, New York Times, among others
• Pitched breaking news from LURHQ’s Threat Intelligence Group to Computerworld, CNET, Information Week, among others
• Wrote news releases announcing company news, research, initiatives
• Actively promoted LURHQ at high-profile industry tradeshows, securing briefings with key media/analysts

Results: http://www.lurhq.com/articles.html