Lucid Security

Problem:

  • Lack of awareness in the Information Security industry, looking to bolster its reputation in the Intrusion Prevention market.
  • Sought a way to compete more publicly with larger competitors: Cisco, McAfee, Symantec and Checkpoint
  • No formal marketing staff
  • Required official agency representation (referred by Andrew Briney, former Editor-In-Chief, Information Security Magazine)

Results:

  • Promoted key management hires
  • Launched company’s ipAngel X3 and v4.0 product generations
  • Organized more than 20 industry briefings privately and at national tradeshows
  • Facilitated coverage of two group reviews of the Intrusion Prevention space
  • Completed 3 customer case studies by vertical
  • Scored feature coverage in Network Computing, CIO Decisions, SC Magazine, CRN, Computerworld, Dow Jones Venture Analyst Technology Edition, Philadelphia Inquirer
  • From June 2004 to YE 2004, generated more than 38 million impressions within targeted security, technology, financial, regional and Venture Capital publications