KoolSpan

Mobile Voice Encryption
ethesda, Md.
2005 to 2010

Challenge:

  • Early-stage breakthrough provider of multi-factor authentication and secure connectivity.
  • Lacking security and wireless industry exposure, no formal internal marketing department and limited public relations engagement.
  • Challenged to shift coverage focus from entrepreneurial to corporate leadership and success.

Results:

  • Built key influencer relationships and marketed third-party endorsements through customer case studies, analyst reports, a strong news release pipeline and four media-analyst tours: Boston (2), San Francisco, and London.
  • Named an Information Security Magazine ‘Best Emerging Technology’ winner, April 2007.
  • Named a ‘Top 10 Information Security Company to Watch’ by the editors of Network World.
  • SC Award winner for Best Multi-Factor Authentication, February 2007
  • Topped an SC Magazine group review of more than 13 authentication technologies.
  • Spotlighted in USA Today and other credible, high-profile coverage.
  • Glowing reviews in Information Security Magazine, SC Magazine and Today, a leading Asian business daily.