ENDFORCE

Problem:

• Company used to be known as SmartPipes and wanted to enter the endpoint security market
• No name, reputation, visibility or awareness
• Endpoint Security was an unknown category at the time ENDFORCE launched

Solution:

• Through e-Rainmaker’s marketing services partner, Services Marketing Group, created a new logo, web site, whitepaper and corporate identity campaign
• Aggressively worked to introduce ENDFORCE to the information security industry through tradeshows, introductory briefings with media, analysts
• Wrote and placed bylined articles on Endpoint Security, including an ISSA Journal cover story
• Secured two USA Today press mentions
• Promoted “Busting the Myths of Endpoint Security” campaign featuring the Discovery Channel’s Mythbusters duo to highlight the myths within the endpoint security space
• Today five group product reviews are pending on the Endpoint Security space; all will feature ENDFORCE: Information Security Magazine, Secure Enterprise, Network World, SC Magazine