• Company used to be known as SmartPipes and wanted to enter the endpoint security market
  • No name, reputation, visibility or awareness
  • Endpoint Security was an unknown category at the time ENDFORCE launched


  • Through e-Rainmaker’s marketing services partner, Services Marketing Group, created a new logo, web site, whitepaper and corporate identity campaign
  • Aggressively worked to introduce ENDFORCE to the information security industry through tradeshows, introductory briefings with media, analysts
  • Wrote and placed bylined articles on Endpoint Security, including an ISSA Journal cover story
  • Secured two USA Today press mentions
  • Promoted “Busting the Myths of Endpoint Security” campaign featuring the Discovery Channel’s Mythbusters duo to highlight the myths within the endpoint security space
  • Today five group product reviews are pending on the Endpoint Security space; all will feature ENDFORCE: Information Security Magazine, Secure Enterprise, Network World, SC Magazine