Avborne

Problem:

• Faced significant corporate survival issues
• Internal communications challenges – new CEO introduction, threat of unionization among a percentage of Maintenance workforce
• Continued financial problems
• Virtually no prior media coverage
• Archaic web site and presence

Solution:

• Actively promoted new CEO, vision, strategy in both internal and external communications initiatives
• Launched communications to help diffuse a potential unionization effort among a percentage of employees
• Promoted new company contract wins through news release and news alert bulletins internally and externally
• Secured several high-level company profiles in Aviation industry trade to combat company’s troubled image.
• Participated and contributed to web site overhaul.

Results: Senior management changes, additional financing, acquisition of Avborne’s Heavy Maintenance division from its Accessory group. More at www.avborne.com