From emerging software companies to financially troubled brick and mortar companies, e-Rainmaker has built a track record of success in partnering with our clients to deliver proactive, strategic, results-driven public relations campaigns.

All e-Rainmaker clients, past and present, remain valued references.

The following brief snapshots showcase our client success.


Avborne

Problem:
  • Faced significant corporate survival issues
  • Internal communications challenges - new CEO introduction, threat of unionization among a percentage of Maintenance workforce
  • Continued financial problems
  • Virtually no prior media coverage
  • Archaic web site and presence
Solution:
  • Actively promoted new CEO, vision, strategy in both internal and external communications initiatives
  • Launched communications to help diffuse a potential unionization effort among a percentage of employees
  • Promoted new company contract wins through news release and news alert bulletins internally and externally
  • Secured several high-level company profiles in Aviation industry trade to combat company's troubled image.
  • Participated and contributed to web site overhaul.
Results: Senior management changes, additional financing, acquisition of Avborne's Heavy Maintenance division from its Accessory group. More at www.avborne.com

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ENDFORCE

Problem:
  • Company used to be known as SmartPipes and wanted to enter the endpoint security market
  • No name, reputation, visibility or awareness
  • Endpoint Security was an unknown category at the time ENDFORCE launched
Solution:
  • Through e-Rainmaker's marketing services partner, Services Marketing Group, created a new logo, web site, whitepaper and corporate identity campaign
  • Aggressively worked to introduce ENDFORCE to the information security industry through tradeshows, introductory briefings with media, analysts
  • Wrote and placed bylined articles on Endpoint Security, including an ISSA Journal cover story
  • Secured two USA Today press mentions
  • Promoted "Busting the Myths of Endpoint Security" campaign featuring the Discovery Channel's Mythbusters duo to highlight the myths within the endpoint security space
  • Today five group product reviews are pending on the Endpoint Security space; all will feature ENDFORCE: Information Security Magazine, Secure Enterprise, Network World, SC Magazine

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Havens Steel

Problem:
  • 84-year-old steel construction company filed for bankruptcy in March 2004 and reduced workforce
  • Former Havens executive management team sued by employees for monetary losses in failed ESOP
  • Customer retention
  • Employee retention
  • Industry perception of Havens being bankrupt and out of business
Solution:
  • Promoted placement of $40 million debtor-in-possession loan to enable company to continue
  • Developed tailored local and construction-oriented trade media lists
  • Created html news release distribution process for communicating with local and trade media constituents
  • Secured corporate profile cover story in May 2004 edition of Engineering News Record
  • Agency designated corporate spokesperson
  • Provided reactive media relations with Kansas City Star, Kansas City Business Journal, Fox-4 News
  • Promoted news releases featuring completion of construction of Miami International Airport's new J Concourse and South Terminal ahead of schedule, Phoenix Convention Center expansion contract award and more.
  • High-profile coverage secured in Engineering News Record (ENR), Southeast Construction, Phoenix Business Journal, Kansas City Star, Miami Herald, among others.
  • Re-wrote and re-launched company web site
  • Provided ongoing crisis communications counsel for several legal and media-specific challenges
Results: www.havenssteel.com

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Intellitactics

Dates of service: Aug. 2002 to Dec. 2004
Problem:
  • Differentiation in the highly competitive Security Information Management space
  • Promotion of new management and headquarters
  • Increased visibility in the vertical markets and analyst communities
Solution:
  • Promoted new management team
  • Secured speaking opportunities and two industry awards
  • Key news release announcements: funding placement, headquarters relocation, major product news releases
  • Created customer case study profiles and continue to secure third-party customer endorsement
  • Actively promoted Intellitactics at industry tradeshows, securing briefings with key media/analysts
  • Secured coverage in Information Week, Computerworld, Information Security, SC Magazine and more.
  • Promoted product announcements, headquarters move to DC, funding announcements

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Lucid Security

Problem:
  • Lack of awareness in the Information Security industry, looking to bolster its reputation in the Intrusion Prevention market.
  • Sought a way to compete more publicly with larger competitors: Cisco, McAfee, Symantec and Checkpoint
  • No formal marketing staff
  • Required official agency representation (referred by Andrew Briney, former Editor-In-Chief, Information Security Magazine)
Results:
  • Promoted key management hires
  • Launched company's ipAngel X3 and v4.0 product generations
  • Organized more than 20 industry briefings privately and at national tradeshows
  • Facilitated coverage of two group reviews of the Intrusion Prevention space
  • Completed 3 customer case studies by vertical
  • Scored feature coverage in Network Computing, CIO Decisions, SC Magazine, CRN, Computerworld, Dow Jones Venture Analyst Technology Edition, Philadelphia Inquirer
  • From June 2004 to YE 2004, generated more than 38 million impressions within targeted security, technology, financial, regional and Venture Capital publications

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LURHQ

Problem:
  • Perception - None
  • Virtually no visibility within the information security industry
  • Needed a method of communicating breaking news on viruses, malware, scams and threats
  • Strong lack of media, analyst coverage
Solution:
  • Developed best practices for communicating breaking news on emerging threats to top tier media
  • Helped to secure coverage on MSNBC, The Chicago Tribune, New York Times, among others
  • Pitched breaking news from LURHQ's Threat Intelligence Group to Computerworld, CNET, Information Week, among others
  • Wrote news releases announcing company news, research, initiatives
  • Actively promoted LURHQ at high-profile industry tradeshows, securing briefings with key media/analysts
Results: http://www.lurhq.com/articles.html

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NetByTel

Problem:
  • Virtually no ROI from a higher priced PR firm
  • Unknown in the marketplace
Solution:
  • Secured coverage in The Wall Street Journal, Internet Retailer, Internet World, among others
  • Coordinated briefings with industry analysts and press at e-Commerce World and other events
  • Developed end user coverage featuring NetbyTel's relationship with lead customer Office Depot
Results: Link not available due to lapse in time, but coverage pieces available on request

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