Don't larger, more traditional public relations agencies or in-house corporate communications departments serve as more effective alternatives to doing business with a smaller practice like e-Rainmaker?

How much is a typical e-Rainmaker Public Relations engagement?

Is e-Rainmaker only focused on providing public relations services for technology companies?

Why public relations? Isn't advertising a more direct means for promoting a company's products and services?

What does e-Rainmaker look for in a client?

Don't larger, more traditional public relations agencies or in-house corporate communications departments serve as more effective alternatives to doing business with a smaller practice like e-Rainmaker?

No. Smaller public relations specialty boutiques like e-Rainmaker are more focused, with seasoned professionals working directly for you. By partnering with e-Rainmaker you have more direct access to the principals who can make faster decisions and deliver more prompt and strategic counsel.

With lofty retainers, greater overhead, more clients, frequent barriers to decision-makers and greener associates, why expect a larger public relations agency to move with the same focus, passion, experience and sense of urgency as a smaller public relations boutique?

Internal communications teams are essential and often need to be supported by creative, out-of-the-box ideas. They also don't always have the time necessary to engage in aggressive media relations programming. Compared to larger public relations agencies, e-Rainmaker brings to the table a cost-effective alternative because our operating expenses are lower.

From a human resources perspective, partnering your public relations program makes sense as you have no direct employee overhead expenses. You also would have a constant struggle to cover the expenses of recruiting, training and retaining the best talent.

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How much is a typical e-Rainmaker Public Relations engagement?

e-Rainmaker is a service-based business working with clients on retainer relationships based on competitive pricing to suit your budget. Every company's marketing/public relations objectives are different. Therefore, providing a menu of itemized costs per public relations tactic is not possible until we've had a chance to learn about your needs. We invite you to contact us directly at 630.836.8556 or e-mail us at info@e-rainmaker.com to learn more about how we can help you.

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Is e-Rainmaker only focused on providing public relations services for technology companies?

No. As a boutique agency we are focused on building and growing brand, image, and reputation across a variety of vertical industries. Our practice areas deliver reputation management services for both emerging growth companies and established brick and mortar companies. e-Rainmaker has built its industry reputation predominantly in the Information Security industry, both software and services, as well as in Steel Construction and Aviation Maintenance Repair and Overhaul (MRO).

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Why public relations? Isn't advertising a more direct means for promoting a company's products and services?

Advertising is a direct expense for exposure proposition. When we secure an article, web placement or broadcast segment, you're not paying for that time and space. You are the story. Your message is more credible as it is heard, read and delivered by the media itself.

While advertising is an essential component in any company's marketing mix, public relations helps build critical and credible awareness for your products and services that substantively differentiates, positions and enhances your company's reputation and perception among your key constituencies (stockholders, customers, employees, community, media and industry analysts, among others).

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What does e-Rainmaker look for in a client?

We believe in establishing long-term partnerships in order to derive the most compelling ROI for your investment. Our clients generally bring to the table the following: a strong management team; compelling business proposition, technology, product or service; human interest story angles and stable financials.

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